BE ALIEN
Designing an intuitive, purpose-driven Alienware homepage that strengthens brand connection, resolves user pain points, and enhances engagement through streamlined navigation.
A majority of users found navigation confusing (70%), product discovery difficult for non-gamers (59%), and limited flexibility in configuring gaming setups (65%), highlighting major usability and accessibility issues across the platform that hinder smooth exploration and engagement.
The redesigned Alienware homepage will offer faster, intuitive navigation and persona-based personalization, ensuring effortless product discovery. Through immersive storytelling, interactive setup tools, and tailored recommendations, users can easily explore, customize, and connect emotionally with Alienware’s brand identity - enhancing engagement, confidence, and decision-making across every stage of their journey.
Expectation: As a Vision work, the results are rather projected. Hence here is what can be projected.
1.5x
Decrease in Time to Purchase
2x
Increase in Attach Rate*
2x
Decrease in Bounce Rate
“
Somnath was a dependable and thoughtful contributor to the project. He was proactive, collaborative, and took full ownership of his tasks. I saw steady growth in his work throughout the time we worked together.
Shalaka Haldankar
Senior AI Product Designer @ Dell Technologies
